Empowering Your Employees: 5 Reasons Data Can Help
Employees are the customer-facing aspect of every company. Since they are the ones driving sales and interacting with customers, it’s important to invest in empowering employees in order to empower them to do their best work. Although managers struggle with how to cultivate their employees beyond the occasional raise or staff party, business owners can open up unique opportunities for empowering employees through data implementation.
The term “data” refers to an ever-expanding array of information; but for the purpose of this article we will focus on how location data, consumer insights and performance data can be used for empowering employees.
Personalize the customer experience
Research shows that personalization is the key to building relationships with customers and increasing sales. In fact, 75 percent of customers are more likely to make a purchase when a retailer recognizes them by name or makes recommendations based on their purchase history. Although it is standard for companies to compile customer data, that information is not effective when housed in silos and accessible only to top levels of corporate management.
For employees to feel like part of the team, consumer data should be transparent across all levels of a company. Employees need access to consumer data in order to create a personalized experience for their customers.
Celebrate regional sales
Stores with an online component can no longer measure associate productivity based on the metric of in-store sales alone. Due to the rise in customer showrooming, which refers to trying products in stores and then purchasing them online, in-store sales for stores or products with an online component have decreased. Since using store sales to gauge productivity fails to take consumer buying patterns into account, empowering management teams are turning to data to provide more reliable metrics.
Two alternative, data-based metrics used by companies to recognize their employees are:
- Measuring regional online sales
- Measuring foot traffic
Both metrics utilize data to provide recognition for top-performing employees, whether that recognition is provided through commissioning sales or through offering employees advancement opportunities within the company.
Increase employee engagement
Businesses which regularly survey their employees to determine their level of job satisfaction and sentiments about company functions are better situated to make improvements and adjustments to further engage their staff. According to a recent study by Tesla, engaged teams are 15 percent more profitable and 30 percent more productive than the average company. Companies can leverage data to increase employee engagement at every level of the employment process — from determining which candidates to interview through personality assessments — to using intuitive data to predict employee behavior.
Employee data gives all levels of corporate management insight into their employee’s experience. Such insight provides a baseline for employment branding initiatives, as well as providing a catalyst for customer-facing employees to be heard by upper level management.
Provide feedback on performance
For employees to feel empowered, they need to be provided with achievable goals. These goals might be sales based, or based on other metrics such as an employee’s clienteling, timeliness, or customer satisfaction ratings. The prospect of gathering data to provide employee feedback can seem daunting, but it needn’t be.
Eachscape provides employers with a single, unified service to quickly gather employee data and to implement it across platforms. Eachscape’s quick data turnaround allows managers to provide employees with feedback on their performance in real time, increasing employee productivity by up to 80 percent.
Providing managers with employee data enables them to communicate with employees through a logical, inarguable performance metric. There is no room for human error or favoritism in data-based metrics, and employees can clearly see their areas of strength as well as where they can improve. Using data-based performance metrics to make salary and promotional decisions empowers employees through providing them with clearly measurable goals.
Create intuitive schedules
Companies can also leverage data to create employee schedules, thereby reducing the risk and expense of overstaffing.
Employers can use data to determine which employees are the most effective during different levels of store traffic; thus enabling them to staff specific employees during peak traffic times, while scheduling other employees when they’ll have more time to focus on specific tasks and customers. Through implementing intuitive scheduling based on employee data, businesses can save money on billable hours; while empowering employees by staffing them during ideal times for their unique skillset and personality type.
Employees feel empowered when they are being recognized for doing their best work. Forward-thinking companies are implementing data to measure and recognize employee performance, to cultivate talent and create an environment where each employee’s unique skillset can really shine!
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