Nine West’s iPad app bridges online and store shopping

Associates help customers complete 20-75% of in-store transactions via the app daily, the retailer says.

Store associates at Nine West put mobile technology to work this holiday season. The women’s shoe and handbag retailer rolled out an in-store iPad app in November that allows employees to show customers items from its e-commerce site and look-books, access product information and place online orders from stores, according to The Jones Group Inc., which owns Nine West and more than 35 other brands.
streamlined processes and cost savings.

Read more at Mobile Marketer

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